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Precision Medicine and Pharmacogenomics
Precision Medicine and Pharmacogenomics By Noa L., VP Business Development, Vaica Olivia R. Van Wyck, contributor Have you ever thought that your genes would affect your response to the medications you were prescribed? As described in this article, pharmacies are encouraging patients to undergo DNA tests because they believe genes do play a role in […]
AI and Doctor Trust
Photo by Alex Knight on Unsplash By N. Lapidot, Vaica Business Bevelopment Manager Caraline Watkins, Contributor The medical world is an ever-advancing field where there is constantly new information and findings coming to surface. But recently, with the ever advancing world of technology, the medical and technology worlds have been colliding and some doctors are not trusting […]
Patient Centricity
By Noa Lapidot, Vaica Olivia R. Van Wyck, contributor Photo by Ani Kolleshi on Unsplash Over many years, drug companies have developed and marketed hundreds of drugs. Some drugs have saved numerous lives and cured once deadly diseases. There have also been drugs that caused harm. During the development process, drug companies attempt to formulate drugs in such […]
Affordability
By Tomer Gofer, Vaica CEO Olivia R. Van Wyck, contributor While there are many different factors that contribute to the issue of medication adherence, cost is one of the more prominent ones. Prescription drug costs limit many patients’ ability to take their medications. If the drug is too expensive, many patients opt out of […]
Nursing Home or Take Home Care?
By Tomer Gofer, CEO & Co-founder, Vaica Caraline Watkins, Contributor Photo by Alexandre Debiève on Unsplash A recently published article by the Washington Post discussed the growing problem with Medicare patients and nursing home visits. It sheds a light on the lack of communication between doctors and the nursing homes, and focuses on the situation of patients who […]
Nudge – What Pushes Your Buttons?
By Noa L., Vaica Olivia R. Van Wyck, contributor Photo by Nicolas Gras on Unsplash In 2008, Richard Thaler and Cass Sunstein described the Nobel Prize winning idea “nudge” in their book entitled “Nudge – Improving Decisions about Health, Wealth and Happiness”. “Nudging” is the idea that behavior can be changed by understanding why that behavior occurs and […]
Persuasive Communication Psychology – Start with the Basics
By Noa L., VP Business Development, Vaica Olivia R. Van Wyck, contributor Medication adherence is a multifaceted issue. Numerous factors must be taken into consideration when healthcare professionals want patients to take their medication as prescribed. One factor that can be easily overlooked is how healthcare professionals communicate with patients. Simply changing the tone or […]
Medication Non-Adherence: We’re All in This Together
Photo by rawpixel on Unsplash By Tomer Gofer, Vaica CEO Caraline Watkins, Contributor Just how big is the medication non-adherence problem? Is it more prevalent in one country than another? Or, is it a sweeping universal challenge faced by all healthcare systems worldwide? Let’s have a look. US, Iran and Japan, UK and Brazil According […]
Patient Doctor Relationship
Photo by mari lezhava on Unsplash By Noa L., Vaica Caraline Watkins, Contributor In an article, Trying to Put Value on the Doctor Patient Relationship, the history of this unique relationship is studied. It goes through the evolution of visits and check-ups, and takes the reader on a journey through different patient stories. This article addresses many important […]
Are mobile health platforms taking over?
By Nir Tobis, VP Business Development, Vaica Olivia R. Van Wyck, contributor An article recently published by mHealth Intelligence outlined how Blue Cross Blue Shield of Nebraska (BCBSN) launched a new mobile health platform to improve healthcare amongst its members. By partnering with Wellframe who provided the software for the care management, BCBSN was able […]